REVENUE READY CREATIVE | Grow Your Art Business Online, Art Business Coaching, Increase Productivity, Passive Income for Self-Employed Artists

Calling all artists, makers, crafters and designers! Are you tired of navigating your art business all by yourself? Do you wish you had straightforward business support designed for creative professionals just like you? Have dreams of business growth without sacrificing your integrity? You’re in luck! Class is now in session and you have a first-row seat to your next semester of creative business growth. What’s more? You don’t have to do it all alone. Join Heather Allen MGIM-MBA — author, business consultant, former college instructor and your personal ”Professor of Revenue Readiness” — each week for practical, action-based episodes designed to help you take your creative business to new heights. The Revenue Ready Creative podcast is THAT business course you wish you had in college. It’s like going back to school, tuition-free, for weekly lessons in managing and growing your empire as a creative professional. Let this be your weekly education as you sharpen your business tools and flex those visioning, planning, and profit-generating muscles as a creative business owner. Hear from experts and creatives just like you. Learn to grow your art business online. Learn easy-to-implement systems for productivity. Discover how to make selling natural and authentic. Find simple systems and automations for business management. Plan for the business, creative career, and life you want. Target Audience: Self-employed visual artists, graphic designers, makers, crafters and creative professionals. Find Heather online: www.HeatherAllenOnline.com Buy Heather’s book: https://HeatherAllenOnline.com/book/

Listen on:

  • Apple Podcasts
  • Podbean App
  • Spotify
  • Amazon Music
  • iHeartRadio
  • PlayerFM
  • Podchaser
  • BoomPlay

Episodes

Monday Dec 30, 2024

Hearing or reading about economic trends and predictions might cause you to think a little differently about how you’re doing things in your business. And how to prepare for uncertainty and change...
After all, if you’re a commercial artist, designer, or creative business owner, get this – your customers are part of the economic trends you’re hearing about. 
So today I’m going over some of some buyer trends that are predicted for 2025 that might apply to you depending on where you are in the world – or more importantly, where your customers are in the world...
I’ll break down my interpretation of what they mean and give you some actionable insights for your business in the new year.
Next Steps:
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.
Listen to Episode ​​04. How to Use AI to Increase Productivity as a Self-Employed Artist, Designer, or Creative Business Owner.
 

18. How to Earn More in 2025

Monday Dec 23, 2024

Monday Dec 23, 2024

A new year is on the horizon. Pretty soon you’ll be starting a new semester of learning, testing, and growing in your creative business. But before that semester begins, let’s kick off this episode with a Pop quiz! 
Question: A self-employed artist wants to earn more in the year ahead. Should she:
Have a revenue-ready plan that will lead to higher earning potential
Asses the areas in which she wants to grow to see what’s working and what is not
Raise her prices for services, product offerings and artwork
Stop doing things that take energy but don’t increase revenue
All of the above.
That’s right, it’s E. All of the above!
Today we’re talking about earning more in 2025. I know you’re ready for it. I know you’re here for this. So let’s get into it.
 
particularly overwhelming. There are a lot of overlapping priorities.
You’re wrapping up work, business, project commitments, commissions... You’re trying to make sales while gearing up for a new year with a desire to do things differently in your business.
On top of all of that, you might have family commitments that require your attention – whether you’re keeping young children occupied while they’re out of school, caring for older parents who need extra support.
Maybe you’re somewhere in the middle, with young adult children coming back home and you’re hosting them. There are expectations and dynamics to navigate.
End-of-year to-do's can cause a lot of stress. 
In today's episode, I'm providing you with strategies to help you turn overwhelm and anxiety into productivity and presence.
(Not presents... but that would be pretty cool, right?)
Tune in and see how you can move through any overwhelm you might be experiencing this week, to a more productive and peaceful place.
 
Next Steps:
Reach out to Heather to make a custom Revenue Ready Plan you'll stick to, today! Simply email Heather@HeatherAllenOnline.com to get started.
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.

Monday Dec 16, 2024

Calling all workaholics! For creative small business owners, the end of year rush is particularly overwhelming. There are a lot of overlapping priorities.
You’re wrapping up work, business, project commitments, commissions... You’re trying to make sales while gearing up for a new year with a desire to do things differently in your business.
On top of all of that, you might have family commitments that require your attention – whether you’re keeping young children occupied while they’re out of school, caring for older parents who need extra support.
Maybe you’re somewhere in the middle, with young adult children coming back home and you’re hosting them. There are expectations and dynamics to navigate.
End-of-year to-do's can cause a lot of stress. 
In today's episode, I'm providing you with strategies to help you turn overwhelm and anxiety into productivity and presence.
(Not presents... but that would be pretty cool, right?)
Tune in and see how you can move through any overwhelm you might be experiencing this week, to a more productive and peaceful place.
 
Next Steps:
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.
 
 

Monday Dec 09, 2024

Today’s episode is the second in the series, and it’s all about the customer’s point of view.
If you're ready for more commission sales in 2025, then put on your customer hat (maybe it’s a fuzzy red and white hat for the holidays) and think about the custom commission process from the buyer’s point of view.
Here's the common challenges with this. As sellers, it doesn’t always come naturally to see your own business from your customer’s point of view. 
In this episode, I walk through the customer's search and decision-making process when it comes to commissioning custom art and design.
From there, I give you guidance for what you need to share with prospects through your website, social, blog, email, etc. to get them primed for their purchase.
 
Next Steps:
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.
 

Monday Dec 02, 2024

Okay, here’s a common scenario:
Someone out of the blue contacts you or stops by your booth at an art fair. They’re curious about how much it might cost if they hired you to make something for them. They want to know what the cost of a commission is.
So what do you say?
While it might be tempting to give them a solid number up front, doing so might actually limit you in the long run.
Or worse, it might cause them to ghost you if they’re making a quick decision off of limited information.
In this two-episode series, we’re talking about what it takes to get quality information out of a prospect without overwhelming them.
In the next episode (Episode 16), the second part of the series, we’ll discuss the appropriate level of detail and information you should share with prospective buyers upfront to make their decision-making process easier.
 
Next Steps:
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.
 

Monday Nov 25, 2024

If you're curious about what it takes to start and maintain a paid membership community as part of your business offerings, today I’m chatting with just the gal for you. 
Since 2004, Christine Mighion has been hand crafting each piece of jewelry in her Northern Indiana studio. Using gold, silver, semi-precious and precious stones, her line is a balanced vision of organic and modern. Imperfections and irregularities that mimic the course of nature greatly inspire Christine. Her jewelry has been featured in numerous national and international fashion and lifestyle magazines including Lucky, Shape, Vogue, and The Knot.
To serve her community of fellow jewelry artists, Christine launched the Slowmade Podcast in November 2023 and the Slowmade Collective later the following year. Through engaging conversations and shared experiences, the Slowmade Podcast and Collective provides a space for learning and growth, helping jewelry artists navigate the challenges and triumphs of building meaningful, sustainable businesses.Find Christine Mighion online here:https://christinemighion.comhttps://slowmadepodcast.comhttps://instagram.com/christinemighion
 
Next Steps:
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.

Monday Nov 18, 2024

Welcome back to class. Today, we’re talking about ONE KEY THING that’s absolutely essential to successful planning.
All of the best planning in the world can go straight out the window if this one thing isn’t there.
I’ve experienced it. You’ve experienced it. So let’s talk about the difference between having this one critical piece in place and not.
With your best work, creative projects, sales, commissions, and opportunities ahead of you, this is one topic you won’t want to miss.
 
Next Steps:
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.

Monday Nov 11, 2024

Raise your hand if you have a clearly defined budget and a strategy for investing in yourself as a small business owner in the year ahead. 
I don’t see a lot of hands up. Let me rephrase...
Raise your hand if you’re not quite sure what to budget for, business-wise, or where to make minor shifts and adjustments to invest in yourself and your creative business.
Okay, more hands are up now.
When it comes to business budgeting, most people keep on keeping on with what they’re doing without making time for this type of assessment.
However, budget planning is for anyone and everyone. It doesn’t matter how much income or revenue is flowing through your business, large or small.
Think of a budget as a wishlist. And what a perfect time of year for creating a wishlist.
Start by thinking really BIG and expansive. Then get down to the nitty gritty numbers to figure out what’s essential and where to start.
For example, your 2025 wishlist might include heavy duty equipment. Okay, great. What’s that going to cost? Is that something you can plan for?
Or if your 2025 wishlist sounds anything like mine, there are mostly small budget items that are more about deciding to use different digital tools.
This is a great time of year to put a business budget together.
Here’s why:
Budgeting now gives you a chance to invest in yourself and your business in a smart way because there’s typically money to be saved through Black Friday and Cyber Monday discounts
Typically before people start their annual planning and strategic plans for the year ahead
Your budget gives you a baseline to make more realistic goals for the year ahead
Basically tells you what essentials / must haves need to be in place to operate and function as ideally as possible
I’ll walk you through what’s on my list and why. This is sure to inspire you, so take notes and get your 2025 business budget going!
 
Next Steps:
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.
 
 

Monday Nov 04, 2024

When you’re in business for yourself, wearing so many hats, doing everything yourself or delegating to a few reliable individuals, everything depends on your energy, your focus, your drive, and your ability to create.
Creative small businesses ask a lot of their creator.
Which is why we’re diving into one of the biggest contributors to distraction, lack of focus, underlying stress, and overstimulation according to many, many studies.
We’re talking about the clutter and distractions that are begging for your attention – demanding attention constantly. We’re also talking about the different types of junk drawers you can clean out in order to be ready for abundance. 
 
Next Steps:
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.
 

Monday Oct 28, 2024

It’s Monday morning and you open your inbox to find not one, not two, but three emails from customers who want to hire you for a commission of original artwork. What do you do? 
Do you know how to get those new customers from their commission inquiry email all the way through your process to the final product? 
Is there a customer service or communication layer built into your creation process that keeps clients informed along the way? Are you keeping communication in mind to instill THEIR trust and confidence in the process? Do your clients have a sense of when their piece will be ready and available for them to take home? 
Today, we’re talking about the client, customer, and commission communications that will set you apart from amateur to professional.
I’m sharing a model I use almost every day in the management of creative projects with my team. It’s a great model to use for your client communications, and I can’t wait to tell you all about it.
 
Next Steps:
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.
 

Copyright 2024 All rights reserved.

Podcast Powered By Podbean

Version: 20241125