REVENUE READY CREATIVE | Grow Your Art Business Online, Art Business Coaching, Increase Productivity, Passive Income for Self-Employed Artists

57. 5 Content Ideas for Fall (or Any Season!) 💡

We’ll start today’s episode with a "yes or no" Pop quiz, friend!
Is your content strategy “Revenue Ready” for Fall?
Simple yes or no question, but I promise there is no judgement either way.
Whether your content strategy is ready or not, customers will be ready to buy. They’re already scrolling through places like Etsy, Pinterest, Google searches and social media looking for gifts they’re ready to purchase. People are also ready to spend money on the decorative (artful) finishing touches for those house projects that they started and really want to finish before the end of the year. And customers are also ready to finally sign up for that collage, pottery, or calligraphy class. Whether you’re ready or not, customers, prospects and potential buyers are out there, and they’re ready to spend money. 
Lets get your content calendar revenue ready with some ideas for what to post so that when that customer, prospect or potential buyer goes a-lookin', they find you!
 
✅ Next Steps: 
Get your questions answered on the pod! https://www.speakpipe.com/HeatherAllenOnline
Respond to the Call To Artists: Request for Topics
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.

56. Too many tasks? Struggling to Prioritize? Try this. 🇦

Feeling stuck staring at a never-ending to-do list? As a busy creative, deciding where to focus your energy can feel overwhelming — especially when everything feels important right now.
In this episode, I share a simple prioritization framework I’ve been using for almost 10 years: the Time Value Matrix. It’s a practical tool that helps you cut through the noise, focus on the tasks that actually move your business forward, and reduce time spent on the low-value work that drains your energy.
You’ll learn:
The 4 categories of tasks (A, B, C, and D) — and why knowing the difference is game-changing
How to spot your A-level, revenue-ready tasks (the ones with the biggest ROI)
Examples of how this works for digital creators, crafters, and artists
Considerations for letting AI help you with low-value tasks
👉 Challenge for today: Take your current to-do list and run it through the Time Value Matrix. Circle one A-level task and tackle it first.
 
✅ Next Steps: 
Book Your Coaching Call!
Respond to the Call To Artists: Request for Topics
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.

55. Busy Season? How to Hire Affordable Help 🙌🏽

Feeling stretched thin this busy season? You don’t have to do it all alone. In this episode, we’ll talk about how to hire support in a way that feels clear, doable, and affordable.
You’ll learn:
How to decide exactly what kind of help you need
Creative options for paying or trading beyond just cash
Why clarity is kind — and how a simple job description makes hiring smoother
The importance of planning for help before you’re overwhelmed
Hiring help doesn’t have to break the bank — and bringing in support early can make your busy season run so much smoother.
👉 If this episode encourages you, share it with a fellow artist who’s gearing up for the season too!
 
✅ Next Steps: 
Book Your Coaching Call!
Respond to the Call To Artists: Request for Topics
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.

54. How to Set Boundaries and Find More Time 💪🏽

When you identify a struggle in work or life, creating healthy boundaries can be a powerful way to reduce stress, reclaim time, and regain a sense of control. 
Boundary setting also helps you to step into your best, most creative self!
Here’s a step-by-step practical approach to creating those boundaries and improving your well-being.
 
Use the C.L.E.A.R. Boundary Planning Method!
This is a 5-step framework designed to help you set and sustain boundaries that protect your time, energy, and peace of mind — at work, at home, and in relationships.
This strategy is perfect for working artists and self-employed creatives!
 
C – Clarify the Struggle
What’s the current situation causing stress, resentment, or anxiety?
Describe what’s not working or what feels off.
 My struggle is:
My struggle is: ____________.
 
L – Locate the Leak
Where is your energy, time, or emotional well-being being drained?
Identify the type of boundary you need:
Time
Communication
Emotional energy
Physical space
Task/workload
Other: _______________________
 
E – Establish the Boundary
What clear, kind, actionable limit do you want to set?
Keep it simple and direct. Think: “I will/won’t…”
 
A – Assert and Act on It
How will you communicate and enforce this boundary?
You can write a script or plan out the first step.
 
R – Reflect and Reinforce
After trying this for a few days or weeks…
What’s working? What needs adjustment?
 
 
✅ Next Steps: 
Book Your Coaching Call!
Respond to the Call To Artists: Request for Topics
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.

53. 3 Quick Ways to Increase Your Online Visibility ✔️

One of the biggest challenges that I’ve heard come up through hours and hours of coaching sessions with creatives, is that of getting found online for what you do or make.
Simply getting found and increasing visibility online... which isn’t so easy these days with all of the noise, options, and algorithm changes. 
But there are a few things you can do to increase your online visibility through your digital storefront and targeted key words as you gear up for your next season of sales.
Today, as you look at the week ahead, we’ll focus on three creative business checklists that you can knock out in under an hour each.
Your keywords and key phrase brainstorm
Your digital storefront audit
Your social media refresh
Listen in for guidance for each. Be sure to use a timer for these exercises to keep you super focused on the task at hand. 
Using keywords strategically today will help you to increase your online visibility and get found online this season!
 
✅ Next Steps: 
Book Your Coaching Call!
Respond to the Call To Artists: Request for Topics
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.

52. This #1 Sales Skill Can Earn You MORE This Fall 🍁

Hey, Creative Boss!
Something big is coming up for your customers—and it’s time to get you ready. We’re moving out of the slow, stretchy days of summer and heading straight into a season of momentum. The weather’s shifting, routines are changing, and your audience is shifting right along with it.
Your buyers? They’re getting back into routines. They’re starting to plan. Some are even thinking about gifts—yep, already.
Parents and kids are in back-to-school mode, companies are pushing hard into Q3 and Q4, and before you know it, it’s the holidays.
That’s when the messages start rolling in—DMs on Instagram, inquiries on Facebook, Etsy orders—and a lot of it will be last minute.
Which is why today we’re talking about the #1 sales skill that could make or break your bottom line this fall: the follow-up.
I’ll walk you through what follow-up really means, how to do it without feeling pushy, and why starting now could be the reason your holiday season is booked out.
Grab a pen and paper—let’s get you revenue ready.
 
 
✅ Next Steps: 
Book Your Coaching Call!
Respond to the Call To Artists: Request for Topics
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.
 

51. Are My Revenue Goals Even Possible? 🤔

Are my revenue goals even possible? 🤔
This question requires more than just a yes or no response.
If I were to answer this for you, I’d be tempted to say, “Absolutely yes your revenue goals are possible” because the optimist in me believes with strategy, planning, faith in your vision and follow through, just about anything is possible...
But the strategic thinker in me would want to know more.
To determine if your revenue goals are possible there are 5 strategic questions that you can ask yourself.
Listen in, take notes and take action!
 
✅ Next Steps: 
Book Your Coaching Call!
Respond to the Call To Artists: Request for Topics
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.
 

50. Career Advice from an Art Veteran ✏️🗒️ Summer School Interview with Artist Eric McRay ✏️🗒️

✏️🗒️ Summer School is now in session! Throughout the month of July, join me here on the Revenue Ready Creative podcast each Monday for conversations with guest experts in art and design who are ready to drop knowledge on topics like building resilience in self-employment, getting your name out there in the community, switching to a value-based pricing model and so much more.
Today’s guest is Eric McRay, a celebrated painter and collage artist. Eric has been running McRay Studios for over 25 years. With a BFA from the Maryland Institute College of Art, Eric has built a carer fueled by passion, grit, hustle, bold exploration and a relentless drive to reinvent.
Striking a rare balance between creating work that brings him join and deeply resonates with his patrons, Eric's art has found its way into hundreds of personal collections, as well as those of  corporations, hospitals and public institutions. 
 
✅ Learn more about Eric McRay: 
https://ericmcray.com/
https://www.instagram.com/mcraystudios/
https://www.facebook.com/mcraystudios/
 
✅ Next Steps: 
Book Your Coaching Call!
Respond to the Call To Artists: Request for Topics
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.

49. Finding Resilience and Community as a Self-Employed Artist ✏️🗒️ Summer School Interview with Painter Pete Sack ✏️🗒️

Summer School is now in session!
Throughout the month of July, join me here on the Revenue Ready Creative podcast each Monday for conversations with guest experts in art and design who are ready to drop knowledge on topics like building resilience in self-employment, getting your name out there in the community, switching to a value-based pricing model and so much more.
Pull up your easel and prep your palette—our guest, Pete Sack, is about to paint a whole new perspective on the value of community, planning, and diversification in self-employment.
 
✅ Learn more about Pete Sack: 
http://petesack.com/
https://www.instagram.com/petesackart/
 
✅ Next Steps: 
Book Your Coaching Call!
Respond to the Call To Artists: Request for Topics
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.

48. Stop Pricing Small. Start Pricing Like a Pro. ✏️🗒️Summer School Interview with Designer Kenzi Green ✏️🗒️

✏️🗒️ Summer School is now in session! Throughout the month of July, join me here on the Revenue Ready Creative podcast each Monday for conversations with guest experts in art and design who are ready to drop knowledge on topics like building resilience in self-employment, getting your name out there in the community, switching to a value-based pricing model and so much more.
Today’s guest is Kenzi Green, a brand and web designer behind Kenzi Green Design, the host of The Unapologetic Designer Podcast, and the co-founder of The Brief Collective—where she teaches designers how to land high-ticket clients and finally ditch the starving artist mindset for good.
With a bold design eye and a business-savvy brain, Kenzi is helping the next generation of designers own their worth and show up with confidence.
Whether you’re building a brand or just learning how to say your rates out loud without second guessing yourself—today’s episode is about to redesign the way you think about pricing.
 
✅ Learn more about Kenzi Green: 
https://kenzigreendesign.com/
https://www.instagram.com/kenzigreendesign
https://www.instagram.com/thebriefcollective/
https://www.instagram.com/theunapologeticdesigner/
 
✅ Next Steps: 
Book Your Coaching Call!
Respond to the Call To Artists: Request for Topics
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.