REVENUE READY CREATIVE | Grow Your Art Business Online, Art Business Coaching, Increase Productivity, Passive Income for Self-Employed Artists

Calling all artists, makers, crafters and designers! Are you tired of navigating your art business all by yourself? Do you wish you had straightforward business support designed for creative professionals just like you? Have dreams of business growth without sacrificing your integrity? You’re in luck! Class is now in session and you have a first-row seat to your next semester of creative business growth. What’s more? You don’t have to do it all alone. Join Heather Allen MGIM-MBA — author, business consultant, former college instructor and your personal ”Professor of Revenue Readiness” — each week for practical, action-based episodes designed to help you take your creative business to new heights. The Revenue Ready Creative podcast is THAT business course you wish you had in college. It’s like going back to school, tuition-free, for weekly lessons in managing and growing your empire as a creative professional. Let this be your weekly education as you sharpen your business tools and flex those visioning, planning, and profit-generating muscles as a creative business owner. Hear from experts and creatives just like you. Learn to grow your art business online. Learn easy-to-implement systems for productivity. Discover how to make selling natural and authentic. Find simple systems and automations for business management. Plan for the business, creative career, and life you want. Target Audience: Self-employed visual artists, graphic designers, makers, crafters and creative professionals. Find Heather online: www.HeatherAllenOnline.com Buy Heather’s book: https://HeatherAllenOnline.com/book/

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Episodes

5 days ago

Each week, I’m thrilled to bring lessons learned and best practices for artists and creative small business owners to your listening ears!
Surprisingly, when I look at my podcast episode data, among the most listened to episodes is an episode that starts with "Get Organized."
You can find that here:
Episode 5, “Get Organized in Your Business with this Sales Tracking Process for Creatives.”
While I know you’re here for sales, I wonder if GETTING ORGANIZED in your business is also pulling at your interest...
So today, I’m bringing you some fun tips from a gal who knows a lot about getting organized!
Let me tell you a little bit about her.
Tracy Hoth is a 17-year veteran professional organizer and certified life coach who is on a mission to empower coaches and online business owners to reclaim their time, boost confidence, and maximize profitability through a streamlined and organized business.
Enjoy!
 
✅ Find Tracy Hoth on her website and Instagram, here:
Free Class https://simplysquaredaway.com/5files
Website https://simplysquaredaway.com/
Podcast https://simplysquaredaway.com/podcast/
LinkedIn https://www.linkedin.com/in/tracyhoth/
IG https://instagram.com/tracyhoth
Facebook https://facebook.com/SimplySquaredAway
Pinterest https://pinterest.com/simplysquaredaway/
✅ Next Steps: 
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.
 

Monday Apr 14, 2025

Congrats! 🎉
You’ve got a show, market, festival, studio tour or workshop coming up. It’s either scheduled with a real date to work towards, or it’s something you’ve imagined, but it’s only a matter of time. Your event is on the horizon.
Let’s get you ready, my friend. No need to start from scratch. I’ve got a lightweight plan to share with you that can be used for your first show or your fortieth show. But one thing is true, you can use this plan every time. 
Mentioned in this episode:
Learn more about artist and designer Juliana Yasmine
Episode 2: Creative Business Owners — Use THIS 3-Step Framework to Make Your Introduction Memorable
Listen and be inspired. 😊
✅ Next Steps: 
Book Your 1-Hour Sales Coaching Session HERE! 👈 👈 👈
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.
 

Monday Apr 07, 2025

In the Revenue Ready Creative podcast, "Mon-yay!" is reserved for the first or second Monday of the new quarter.
It’s a time to look back at your efforts from last quarter so that you can celebrate your achievements, learn from what happened and make adjustments where necessary. 
But it’s also a great time to look ahead as you prepare for what will be happening in your creative business over the next three months. 
You can find specific guidance in Episodes 5 and Episode 21 where I walk you through an exercise for your Quarterly Business Review – hey, maybe you’ll end up scheduling some time THIS WEEK to do your own Quarterly Business Review and see what you learn. 
Episode 5 — Get Organized in Your Business With This Sales Tracking Process for Creatives
Episode 21 — Guidance for Your Q4 Review: Sales Tracking for Commercial Artists, Makers and Designer
For today, however, I thought it might be interesting for you to hear an actual coaching call with an artist duo – a husband and wife team, whom I’ve had the absolute pleasure of coaching in their second year of business!
✅ Book Your 1-Hour Sales Coaching Session HERE! 👈 👈 👈
In this session, you’ll hear just how busy they’ve been, literally filling their calendar with different festivals, events, and different types of offerings in their business.
Pay attention to their description of how the physical, in-person events are starting to wear them down.
Notice how they’re shifting into a different strategy for earning revenue in their business business.
And then, finally, toward the end, a magical moment occurs when they see how everything might be different for them financially if they shift focus to one line of business over others.
Listen and be inspired. 😊
✅ Next Steps: 
Book Your 1-Hour Sales Coaching Session HERE! 👈 👈 👈
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.

Monday Mar 31, 2025

You're busy providing OTHER people with creative services and solutions, but have you ever taken time to do the same for yourself?
In today's episode, I interview photographer Amy Paulson who helps you see the value of investing in brand photography for yourself and your creative work.
Photography is SUCH a powerful element of your online art business. Why wouldn't you want to invest there?
Well, as you'll hear in this episode, there are a lot of things that hold us back from taking this leap even though the return on effort (ROE) can be a total game changer for your business.Listen as Amy Paulson shares tactical tips for preparing for your photoshoot and using your new images strategically for web and social.✅ Find Amy Paulson on her website and Instagram, here:
https://amy-paulson.com/
https://www.instagram.com/amybpaulson/
 
✅ Next Steps: 
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.

Monday Mar 24, 2025

Are you struggling to get more sales online? Ever wonder how website might be contributing to that struggle?
Let's talk about the top mistakes artists make in their online business, and particularly in their website.
And guess what… I’ve made quite a few mistakes myself!I’m hear to spill the beans…
Share the deets…
I'll tell you where I messed up and what I forgot to account for, confessional-style.
And I’m not stopping there... I’m bringing in observations from other people mistakes too.
Ready for this juicy episode?
Dive in now!
 
✅ Next Steps: 
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.
 
 
 

Monday Mar 17, 2025

What happens after someone clicks the call-to-action button on your art website or your workshop sales page?
Where does it take them? What’s the workflow? And more importantly —how does payment get into your business bank account? 
Let’s take a look at that today as we march forward with all things sales pages for artists this month.
Today, I’ll teach you how to be super tactical with your sales page so that you have a process that works, and takes that sale straight to the bank for you!
Stick with me and I’ll show you have to do it, step by step. 
 
✅ Next Steps: 
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.
 

Monday Mar 10, 2025

Do you wish your website could actually help you sell more art?  
Do you wish your online presence could attract more buyers and sales?  
Are you ready to stop wasting time on a website that doesn't convert?  
Then you’re in the right place!
As we continue with "all things sales pages" in the month of March, I’m excited to dive into a super important topic – web copy – the written content, or “copy” used on webpages.
Since every website is a work is progress (and a sales page is no different) we’re zeroing in on some key components of your sales page in this lesson that you’ll want to stay til the very end for.
I’ll equip you with an alternative approach to getting your sale page copy written, and it doesn’t start with your keyboard and computer screen. Let’s get into it!
 
✅ Next Steps: 
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.

Monday Mar 03, 2025

Pretend we just developed YOUR Revenue Ready plan. And from that plan, you decide that you want to bring to life a new online offer or service for people to engage with, buy from you, sign up for what you offer, book, schedule. Whatever verb you want to insert there. 
How do you plan for this new line of business to be profitable for you? 
Is it possible to plan for it? Or does it simply happen organically?
In today’s episode, we’re talking about what you can do to plan for online sales strategically. 
 
✅ Next Steps: 
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.
 
 

Monday Feb 24, 2025

It’s always helpful to hear different perspectives, especially when it comes to money-related planning for the future.
Hi! I’m Heather Allen, your personal professor of revenue readiness. I help artists and creative business owners to identify and optimize their revenue and income potential. And today I’m bringing a special guest into the classroom today to share a vision for what early retirement can look like. 
Pamela Reed is a certified life coach and financial strategist with a passion for helping others experience abundant wealth. Her journey toward financial freedom began early in her federal government career, where she discovered a deep desire to reclaim her time and live purposefully. Through strategic financial planning and intentional decisions, Pam achieved her goal of retiring early, building a life where work became optional.
Now, she’s on a mission to empower others to skip the trial-and-error approach and create a clear, actionable financial plan that leads to true freedom. Pam believes that financial freedom isn’t just about numbers—it’s about aligning your finances with your values, unlocking your God-given potential, and living with confidence and purpose.
In my interview with Pam, you’ll hear a few unconventional strategies for increasing passive income. Definitions related to financial freedom versus financial independence. Tips for rewriting your money story if it’s not serving you. And two budgeting options to help you get more in touch with your money on a monthly basis. 
 
✅ Learn More about Pam Reed Here:
Podcast: Confident Steps to Financial Freedom
Instagram: @pamelahreed
Website: pamelahreed.com
Today’s episode is practical and very tactical, so grab your spiral bound notebook and your sharpie. Sit back and enjoy!
 
✅ Next Steps: 
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.
 

Monday Feb 17, 2025

Raise your hand if time management seems to be a constant battle for you.
If you find yourself wishing you had more time... "If I just had more time I could get these things done."
Or feeling like the day has gotten away from you. Everything you were planning to do will have to wait until tomorrow or the next day.
Or from time to time, you find yourself unsure of how to start your day and get into a place of productivity.
✅ Today I’m sharing some daily, weekly and monthly time management tips to help you use time more intentionally. 
 
Next Steps: 
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.
 
 

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