REVENUE READY CREATIVE | Grow Your Art Business Online, Art Business Coaching, Increase Productivity, Passive Income for Self-Employed Artists

31. The Top Mistakes Artists Make in Their Online Business and Website

Are you struggling to get more sales online? Ever wonder how website might be contributing to that struggle?
Let's talk about the top mistakes artists make in their online business, and particularly in their website.
And guess what… I’ve made quite a few mistakes myself!I’m hear to spill the beans…
Share the deets…
I'll tell you where I messed up and what I forgot to account for, confessional-style.
And I’m not stopping there... I’m bringing in observations from other people mistakes too.
Ready for this juicy episode?
Dive in now!
 
✅ Next Steps: 
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.
 
 
 

30. How to Make It Easy to Get Art Sales From Your Website 🍀

What happens after someone clicks the call-to-action button on your art website or your workshop sales page?
Where does it take them? What’s the workflow? And more importantly —how does payment get into your business bank account? 
Let’s take a look at that today as we march forward with all things sales pages for artists this month.
Today, I’ll teach you how to be super tactical with your sales page so that you have a process that works, and takes that sale straight to the bank for you!
Stick with me and I’ll show you have to do it, step by step. 
 
✅ Next Steps: 
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.
 

29. An Unconventional Way to Write Your Art Sales Page (6 Tips to Make Selling From Your Website Easier)

Do you wish your website could actually help you sell more art?  
Do you wish your online presence could attract more buyers and sales?  
Are you ready to stop wasting time on a website that doesn't convert?  
Then you’re in the right place!
As we continue with "all things sales pages" in the month of March, I’m excited to dive into a super important topic – web copy – the written content, or “copy” used on webpages.
Since every website is a work is progress (and a sales page is no different) we’re zeroing in on some key components of your sales page in this lesson that you’ll want to stay til the very end for.
I’ll equip you with an alternative approach to getting your sale page copy written, and it doesn’t start with your keyboard and computer screen. Let’s get into it!
 
✅ Next Steps: 
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.

28. 3 Must-Do’s for Artists and Creative Business Owners to Plan for Online Sales Strategically

Pretend we just developed YOUR Revenue Ready plan. And from that plan, you decide that you want to bring to life a new online offer or service for people to engage with, buy from you, sign up for what you offer, book, schedule. Whatever verb you want to insert there. 
How do you plan for this new line of business to be profitable for you? 
Is it possible to plan for it? Or does it simply happen organically?
In today’s episode, we’re talking about what you can do to plan for online sales strategically. 
 
✅ Next Steps: 
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.
 
 

27. Are Early Retirement and Financial Freedom Possible When You’re a Self-Employed Artist?

It’s always helpful to hear different perspectives, especially when it comes to money-related planning for the future.
Hi! I’m Heather Allen, your personal professor of revenue readiness. I help artists and creative business owners to identify and optimize their revenue and income potential. And today I’m bringing a special guest into the classroom today to share a vision for what early retirement can look like. 
Pamela Reed is a certified life coach and financial strategist with a passion for helping others experience abundant wealth. Her journey toward financial freedom began early in her federal government career, where she discovered a deep desire to reclaim her time and live purposefully. Through strategic financial planning and intentional decisions, Pam achieved her goal of retiring early, building a life where work became optional.
Now, she’s on a mission to empower others to skip the trial-and-error approach and create a clear, actionable financial plan that leads to true freedom. Pam believes that financial freedom isn’t just about numbers—it’s about aligning your finances with your values, unlocking your God-given potential, and living with confidence and purpose.
In my interview with Pam, you’ll hear a few unconventional strategies for increasing passive income. Definitions related to financial freedom versus financial independence. Tips for rewriting your money story if it’s not serving you. And two budgeting options to help you get more in touch with your money on a monthly basis. 
 
✅ Learn More about Pam Reed Here:
Podcast: Confident Steps to Financial Freedom
Instagram: @pamelahreed
Website: pamelahreed.com
Today’s episode is practical and very tactical, so grab your spiral bound notebook and your sharpie. Sit back and enjoy!
 
✅ Next Steps: 
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.
 

26. Daily, Weekly and Monthly Time Management Tips for Creative Solopreneurs

Raise your hand if time management seems to be a constant battle for you.
If you find yourself wishing you had more time... "If I just had more time I could get these things done."
Or feeling like the day has gotten away from you. Everything you were planning to do will have to wait until tomorrow or the next day.
Or from time to time, you find yourself unsure of how to start your day and get into a place of productivity.
✅ Today I’m sharing some daily, weekly and monthly time management tips to help you use time more intentionally. 
 
Next Steps: 
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.
 
 

25. Achieve Continuous Success With This Goal Mapping Framework for Self-Employed Visual Artists

It’s time to flip the idea that all goals are a single, one-time event, or the final destination of the journey. 👀🙈
Instead, let’s recognize that some goals can be seen as a process that allows you to make improvements and optimize for continuous wins. ✅
After all, isn’t it better to take what’s working and use it to consistently achieve results?
That’s what we’re talking about in today’s episode of the Revenue Ready Creative podcast.
I'll introduce you to the Continuous Goal Mapping Framework which is being used by artists just like you to reach their goals over and over again.
 
Next Steps:
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.
 

24. Curious About Passive Income on Etsy? Find Inspiration From My Interview With Jackie Butler

When you work with me to create your Revenue Ready Plan, you might identify Etsy as a good passive-income option for the future you envision.
Or it might already be part of your revenue mix and you’re looking for ways to optimize what you already have.
Passive income gives you what you’ve been looking for all along – consistent, predictable revenue that gives you more STABILITY and general ABILITY to pour time into the creative work and people you love.
There are many passive income options out there (Check out Episode 23).
As you’ll hear in today’s interview episode with Jacqueline Butler, Jacqueline has put in the work and is now harvesting the fruits of her labor.
Jacqueline Butler is an Etsy Online Business Coach who teaches her students how to make profitable passive income by selling digital downloads on Etsy.
She is a Top 0.1% Etsy Star Seller with over 90,000 sales and 5,500 5-star reviews, as well as the host of a Top 100 Business Podcast called Passive Profits on Etsy.
Find her at https://jacqueline-butler.com/ and https://www.instagram.com/jacquelinebutler.co/
 
Next Steps:
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.
 

23. 7 Ways to Add Passive Income to Your Art Business

Are you struggling to balance creativity with financial success?
Do you like the sound of passive income but don’t know how or where to start?
Do you dream of consistent income year round, not just during market and festival season?
Feeling like there isn’t enough time to start something new in your creative business? 
Then this episode is for you!
Today, we’ll dig into 7 ways to add passive income into your art business.
But if you really want to add additional revenue into your business, I encourage you to keep an open mind with this list. And here’s why. It’s very easy to talk yourself out of an idea or an option that will require additional effort and energy. You’re plate is already pretty full, so adding to it might not seem like a good idea...
That said, it’s about the investment of time now that has the potential to pay off later. You’re planting seeds that will require attention and watering before they root and start to grow into a bounty that you can harvest. Give yourself a chance to REAP LATER what you sow now.
 
Cheers!! 😍
Heather
 
Next Steps:
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.
 

22. Considerations for Your Mission and Vision Statement

Having a mission and a vision statement can be a powerful tool for the impact you want to make in the world.
From an personal perspective, both give you something to fall back on when you need a reminder of your "Why."
For other people, like customers and future employees, your mission and vision statements can provide clarity and direction. People can get on board when they see that what you're doing aligns with them personally.
Join me in this episode as I share two powerful experiences that transformed how I think of a Mission and a Vision Statement as tools for articulating purpose.
 
Next Steps:
Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.